SPOTIFY INITIATIVES DURING COVID
Since the onset of the pandemic, streaming giant Spotify has been increasing efforts to address the crisis by donating ad inventory and platform space to share news and health information with users, and creating a COVID-19 news hub to provide updates and information.
The company also announced that they have launched a series of initiatives dedicated to supporting artists during this trying time: Spotify COVID-19 Music Relief, a new Spotify for Artists feature, and wavier of fees from Spotify Creator Tools.
SPOTIFY COVID-19 MUSIC RELIEF TO RAISE $10M BY MATCHING DONATIONS MADE TO VERIFIED CHARITIES
The Spotify COVID-19 Music Relief project sees Spotify working with organisations that offer financial relief to those in the music community most in need around the world. It has partnered with MusiCares, PRS Foundation, and Help Musicians so far, and is currently seeking out more charities to donate to. Spotify will match donations made via the relief here, dollar-for-dollar up to a collective total contribution of $10 million.
NEW FEATURE FOR ARTISTS TO FUNDRAISE DIRECTLY FROM FANS
The company is also in the process of launching a feature that will enable artists to fundraise directly from fans, which will allow artists to direct listeners to their preferred fundraising destination on their profile pages. The donations will go to themselves, another artist in need, or to another initiative of their choice. Spotify will not take any cut of the contributions. Interested Spotify for Artists users can sign up here.
SPOTIFY CREATOR TOOLS TO WAIVE FEES
In addition, Spotify creator tools will also be waiving their fees in efforts to reduce the burden on musicians. Music talent marketplace Soundbetter is waiving its revenue share, audio recording platform Soundtrap will offer extended free trials for educators, and Anchor will waive fees on its Listener Support feature.
LIVE CONCERTS YOU CAN STREAM
As the music world contends with the pandemic and its ramifications and we try to make peace with social distancing or self-quarantine, musicians are taking matters into their own hands and organising concerts for virtual audiences. From Code Orange—who livestreamed their record release show from an empty venue—to Yungblud, who ran a whole multi-segment production with live performances and games with Bella Thorne, Oliver Tree and Machine Gun Kelly, many artists have adapted and responded to the situation with impressive initiative, making it clear that one can practise social responsibility and still have fun at the same time. Looking at you, Florida beach-goers.
LISTENING TOGETHER PLAYLIST
Are you tired of listening over and over to your own playlist? Go follow on Spotify the Listening Together Playlist, which comes from the initiative of sharing the favourite songs of different artists, so that we can all listen to them together while apart.
Singers such as Anitta, NAV, Selena Gomez, Lil Durk, Paloma and a lot more have shared the songs they like the most during this staying at home, each of them linking the song to a particular siutation or time of the day (cooking, playing games, meditating etc).
That would be a funny way to discover new music and find out which songs your favourite artists like more!
Which of these singers do you like more? Which of the songs they suggested do you prefer?